Get Started
Ecommerce CRM

Ecommerce CRM

Definition

❝ A CRM solution for eCommerce helps you gather, organize, store, and analyze information about your company’s customers.❞


Provides all of these functions plus features specific to the digital sales landscape, such as storing customer history, tracking shipping preferences and suggesting related purchases.

Ecommerce CRM

Advantages

  • Data Tracking
  • Track your customers’ data as they engage with your website in order to gain an insightful overview of their behavior.
  • Contact Management
  • Store customer contact information in a searchable system.
  • Customer Segmentation
  • Segment individual contacts into lists for categorization and management, particularly in regards to email marketing.
  • Email Marketing
  • Create, launch and track email campaigns. Some systems will integrate with email providers or separate email marketing tools.
  • Providing On-Time Customer Support and Communication.
  • Launching Email Marketing Campaigns
  • Get Detailed Sales Reports and Forecasts
Advantages of Ecommerce CRM
  • Interaction Tracking
  • Document conversations held by phone, in person, through live chat, email, or other channels.
  • Forecasting/Reporting/Analytics
  • Track and aggregate data (often visually) regarding performance. and productivity, in order to facilitate the generation of predictions for future activities.
  • Generating Leads through Various Channels
  • Leveraging Social Media Channels
  • Customer Support Tracking
  • Create trouble tickets for external customers/clients, routing those tickets to the appropriate people/department, and tracking outstanding tickets.
  • Lead Scoring
  • Grade leads using certain attributes to identify those most likely to result in a sale.
  • Social media integration
  • Integrate with social media for prospecting, with the ability to add social profiles to contact details.
  • Providing Advanced Analytics
  • Managing Valuable Customer-Related Data
  • Prioritize the Hottest Leads
  • Generate Sales Even as you Sleep

Solutions

Solutions of Ecommerce CRM
  • Salesforce.
  • Zoho.
  • Act.
  • Microsoft Dynamics.
  • HubSpot.
  • SAP.
  • Maximizer.
  • Ready cloud.

Challenges

  • Attracting customers.
  • Finding the right products to sell.
  • Generating targeted traffic.
  • Capturing quality leads.
  • Nurturing the ideal prospects.
  • Converting shoppers into paying customers.
  • Retaining customers.
  • Achieving profitable long-term growth.
  • Images not done right.
  • Product Description Optimization for Search.
  • Unfriendly Returns Policy.
  • Digital Payment Failures.
  • Additional charges.
  • Slow Online Store Website Speed.
  • Lack of Faster Checkout Options.
  • Suspicious Reviews.
  • Shipping Methods and Time.
  • Questionable Customer Service.
  • Qualifying leads.
Challenges of Ecommerce CRM
  • Launching targeted campaigns.
  • Using advanced analytics.
  • Predicting cyclicality.
  • Collaborating with support, invoicing, and purchasing teams.
  • Managing customer data.
  • Too much data, not enough action.
  • Avoiding short-termism.
  • Bridging the gap between acquisition and retention.
  • Behavior-based personalization.
  • Optimizing email content.
  • Optimizing email frequency.
  • Integrating social into a contact strategy.
  • Creating mobile experiences.
  • Getting hold of in-store data.
  • Integrating with legacy infrastructure.
  • Choosing the right technology & partners.
  • Attracting and hiring the right people to make it all happen.

Ecommerce Would Have

  • Easy integration with an online store and automatic data tracking
  • Easy to use: ready reports, readable tables, and charts, time-saving
  • No special statistics/ data management skills needed
  • Ecommerce-focused reports and KPIs
  • No unnecessary features to pay for
Ecommerce Would Have

Ecommerce CRM Strategies

  • Deeper Segmentation Leads to Better Experiences
  • Segments allow you to group together customers based on what they’re doing—like opening an email, buying a product, or visiting a page.
  • Deep segmentation lays the groundwork for more targeted and relevant marketing campaigns.
  • Personalized Email Campaigns Hit Home
  • Send warm, meaningful messages to your subscribers through automated, topic-specific email campaigns.
  • Easy to build and easy to launch, campaigns can have as many emails as you need.
  • The greatest part about email campaigns in Drip ECRM, though, is that they can be triggered and sent automatically.
  • No more manual sends and tediously monitoring which customers need what.
  • CRM Work Areas
  • Re-ordering Customer Base
  • Multi-Channel Marketing
  • Automation & Personalization’s
  • Targeted Communication
  • Providing Discounts
  • Capture Lead Scores for a Full-Color Story
  • You can determine your best leads based on engagement.
  • The more people interact with your brand—whether that’s visiting specific pages, making a purchase, or beyond—the higher their lead score will be.
  • This score is your key to seeing who you should talk to when it comes to offering loyalty incentives or come-back campaigns.
  • These campaigns enhance every customer relationship with personalized experiences.
Ecommerce CRM Strategies
  • User-Generated Content
  • Avoid Getting Spammed
  • Build Valuable/Sticky Products
  • User Experience
  • Email Marketing Automation
  • Business Automation
  • Create Abandoned Cart Workflows
  • Sending cart abandonment emails and utilizing Drip’s Cart Abandonment Guided Workflow feature can help give shoppers the extra nudge to make a purchase.
  • With an eCommerce CRM, it’s easier than ever to automatically get abandoners back to their shopping carts.
  • Customer Retention
  • Singular User Identity
  • No Voucher Codes
  • Online Wallet
  • Have Great Deals & Offers
  • Improved UI/UX